How does the AIDA model work with Digital Marketing?
#Aida model how to
Read on to learn how to apply the stages of AIDA (Awareness/Attention, interest, desire and action) to your marketing channels. And models can’t make a huge difference to your business unless they are applied correctly. Simply speaking, this is how the hierarchy of effects of AIDA can benefit your business. This helps drive conversion and can be optimised further by creating a straight forward and distraction-free purchase process. Now is the time to sell why someone needs what you offer!Īction – Now you have gained customer interest in your brand, product or service and its benefits, we need to convince them to take action and purchase. So how do you persuade your customers to buy? The desire stage is best bit of the model to talk about USP’s and the benefits of your product. By raising awareness of your brand first, and your products second, you can gain more trust from your customers.ĭesire – At this point, your potential customers should be aware of your brand and have an interest in your your product or service. Interest – Once your potential customers know who you are, you can get them interested in what your product or service offering is. You need to attract attention to your brand here and begin the customer journey before you get people interested.
This is the most underrated part of a marketing funnel and a part that is usually heavily under-invested in.
#Aida model full
You can also use this for both online and offline marketing or a mixture of both to make sure you understand your full marketing funnel.Īction – Raising awareness of your brand to your potential audience and creating a ‘buzz’. This model and framework is designed to drive customers through different parts of the funnel (Awareness/Attention, Interest, Desire and Action) driving conversions so you can start to see the benefits of nurturing your lead generation strategy when it comes to your product or services. The AIDA (Awareness/Attention, interest, desire and action) Model in practice Let’s look into this hierarchy of effects a bit more below, and how you can apply it to your business. The AIDA model focuses on one thing – getting your business product or service sales/conversions, whilst communicating your company proposition clearly. There are multiple versions of this in existence now – but the core understanding is in line with potential customer behaviour. What does AIDA stand for?ĪIDA stands for Attention, Interest, Desire and Action. This often involves a ‘hierarchy of effects model’ that lead to nurturing leads through a customer journey, to eventually convince a customer or prospect to take action. The AIDA model (a conversion or marketing funnel) is a process used in marketing to nurture leads or sales of a product or service through to conversion for a business. Google says that people now consult up to 10 sources before they make a purchase and that purchasing behaviour is no longer linear. But maybe marketing funnels aren’t dead. Maybe they have just changed in line with the world around us? What is the AIDA model? But how can we assume? And more importantly how can use use the AIDA model to create a marketing strategy that works for your business? I’ve also heard people talk about ‘how random’ shopping habits are. I’ve heard a lot of arguments from marketing professionals that a marketing funnel is now redundant when it comes to marketing a product or service because people are decision making on a more linear path.
Marketing models have changed a lot in the past 20 years, but the AIDA model is something that prevails both online and offline.
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